Google's research is blunt: as page load goes from one second to three, the probability of a visitor bouncing rises 32%. For a ministry, a bounce isn't a lost pageview — it's a seeker who didn't read the article, a volunteer who didn't finish the form, a donor who gave up at checkout.

Speed also compounds through search. Core Web Vitals are a ranking signal, which means a slow site doesn't just frustrate the people who arrive — it shrinks the number who ever do.

The fix is rarely 'try harder' — it's architecture. Sites built on modern edge platforms serve pages from servers near your visitors, pre-render what can be pre-rendered, and treat performance as a default instead of an optimization project. That's the standard we hold the Ministry Impact Platform to, and it's worth demanding from any platform you consider.